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Sex in adverstising. Sex and marketing: how to use sex in your advertising.

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Sex in adverstising. If you ever wondered whether using sex in advertising helps to sell, here is the answer: it does..

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Sex in adverstising


Sexual embeds can take the form of objects or words that, at the subconscious level or when occasionally consciously identified explicitly depict sexual acts or genitalia. By Paul Suggett Updated December 29, "Sex sells" is a commonly heard phrase in the advertising industry. This knowledge has been used for over years in advertising. Not a turn off. The campaign portrays teenage women on a spring break in a very sexual ways. Activism Take a look at the Super Bowl ads produced for the game. Unless sex is related to the product such as beauty, health or hygiene products there is not clear effect. The increase in self-objectification caused by the use of sex in advertising has been found in women and men. Embeds are especially effective as they unconsciously trigger sexual arousal in the consumer which drives motivation and goal directed behaviour such as purchase intention.

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Sex in adverstising


Sexual embeds can take the form of objects or words that, at the subconscious level or when occasionally consciously identified explicitly depict sexual acts or genitalia. By Paul Suggett Updated December 29, "Sex sells" is a commonly heard phrase in the advertising industry. This knowledge has been used for over years in advertising. Not a turn off. The campaign portrays teenage women on a spring break in a very sexual ways. Activism Take a look at the Super Bowl ads produced for the game. Unless sex is related to the product such as beauty, health or hygiene products there is not clear effect. The increase in self-objectification caused by the use of sex in advertising has been found in women and men. Embeds are especially effective as they unconsciously trigger sexual arousal in the consumer which drives motivation and goal directed behaviour such as purchase intention.

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